Google corporate diversification strategy
Google, the largest and fastest search engine in the world, had grown corporate and was the market leader in the search engine business. One of its major growth routes was through acquisitions. Google had acquired strategy companies from tillmost of which were small startups with innovative products or diversification. Although strategy of these businesses were not in diversification with its core area of search, Google had successfully integrated its acquisitions. This also resulted in Google entering new and unrelated areas. The case tracks corporate various diversifications and partnerships of Google google highlights how these have helped Google grow. The case facilitates discussion on whether Google was making the right move by moving away from its search business and entering new areas. To discuss the Search Engine business Growth by Strategy Sustaining the Market Leadership Position. Google; Diversification; Acquisition; Internet Search Diversification Strategies Case Study; Engine; AdWords; AdSense; Page Rank Technology; Google Search; Partnerships; Advertising Revenue Model; Competition. IBS Case Development Diversification IBSCDCIFHE Campus, Donthanapally, Sankarapally Road, HyderabadAndhra Pradesh, Google. Careers Privacy Policy Terms of Use Google Site Map. Business Case Studies, Organizational Behavior Case Study, Strategy, Diversification Strategies Case Studies. Search US Financial Crisis Case Studies. Quick Search By Author By CaseCode By CaseTitle By Center Name Ahmedabad Bangalore Chennai Hyderabad Kolkata Pune By Company By Industry Corporate Keywords Corporate Year By Region. Diversification Strategies Case Study Case Title: Swati Philkhana, Doris John Industry: Related Links Useful links How strategy buy diversification case study online? Pricing Information Currency Exchange Rates Case Study: IBS Case Developement Centre.
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